Persuasion and Packaging: Ethos, Pathos, and Logos

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Summary

How does a drink’s packaging affect us emotionally and logically?

  1. First, students are introduced to the concepts of ethos (authority), pathos (emotion), and logos (logic).
  2. Next, they will survey their peers about healthy drinks.
  3. Finally, they'll redesign the drinks' packaging, building on the persuasive tools they have learned.
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