“I live and die by your website!” ~ a coordinator in Washington

Virginia ELA Standard: 8.C.4.A

Examine how the media can influence beliefs, behaviors, and interpretations by using persuasive techniques (e.g., name calling, innuendo, glittering generalities, card stacking, bandwagon, testimonials, appeal to prestige, snobbery or plain folks, appeal to emotions).

Persuasion and Packaging: Ethos, Pathos, and Logos

Persuasion and Packaging: Ethos, Pathos, and Logos

How does a drink’s packaging affect us emotionally and logically?